Mobile app for customer feedback submission

Feedback App Version 3.0

Microsoft

Customer

Android

Motion Design

Collbration
Solo designer, oversee by a Senior Design Lead; 2 technical PM, 1 experience Program Manager, 1 data Program Manager; 5 Android Engineers; 1 UX researcher; 1 Content Designer/Writer
Overview
Launched Customer Feedback App on DUO OS 3.0, reduced loads for telemetry team, and increased customer feedback resolve rate by 12%.
Duration
Apr 15, 2022 - Aug 25. 2022
↓ Scroll to see work ↓

Context

What we want to improve from the current Feedback tool on DUO OS 2.0?

Only 30% of all Feedback send in DUO OS 2.0 had bug report🪲 attached. Low attach rate increased tech support team burden: data PM and Engineers spend an additional 20% of their time trying to recreate user case based on text, image, and video to generate bug report for further debugging.

Strategy

Product Version Update Goal

Increase useful data information collection from users when submitting an issue in the Feedback tool, while freeing our Tech support team to focus more on solving the issues rather than recreating user scenario to generate bug related data.

Scope

Product Requirement

  • User needs & satisfaction first
  • Simplify and automate
  • Be crystal clear when touching user privacy and data security
  • Developer (tech support team) experience matters

Success Metrics

  • NPS score
  • % of bug report attachment = issues with bug report attached / issues
  • Green light from legal team in privacy review session
  • Tech support team
  • Average time to close an issue
  • Team member opinion/feelings
Exploration

User Pain Point: Multi-step operation to create bug report

Exploration 1: automatically generated bug reports and send to Microsoft

  • → Google ✅
  • → Microsoft ❌
  • → Google → Microsoft ❌❌

Exploration 2: gesture or shortcut trigger

  • Shacking to send feedback → hardware bridging ❌
  • Shortcut to send feedback → “turn on developer mode” + “turn on Bug Report shortcut” + “press and hold the power button then tab Bug Report on the top right corner”✅ ❌

Exploration 3: dumpsys repot data

  • One-click attached dumpsys report date → ✅✅✅
Solution

Prompt user a choice to one-click attach dumpsys report if user try to submit an issue without attaching a bug report.

Iteration

🤔 What interaction pattern/component shall we use when prompting users for one-click attach dumpsys report?

Conditional dialog box

Deep Dive

How to best convey the options we provided in the dialog box?

🧐 What we want to express in this dialog box?

With help from UX content designer/writer, we were able to tune the emotion of the paragraph and also test on localization.

Interaction ✅ Information ✅ Emotion ✅

Solution

Prototype of Task Flow: user trying to submit without a bug report attached

Enhancing User Guidance Through Motion Design

Motion design played a key role in improving the usability and intuitiveness of the Feedback App. I designed instructional animations to guide users through the bug reporting process, ensuring they understood each step before submission.

Using Figma's smart animate and Adobe After Effects, I created smooth micro-interactions that highlight important actions, such as attaching screenshots, entering text descriptions, and submitting reports. These animations were carefully designed to reduce user friction, improve completion rates, and enhance the overall experience.

Key frames for micro motion animation

By incorporating subtle transitions and visual cues, motion design helped:

  • Reduce user hesitation by providing real-time feedback.
  • Improve task efficiency by visually directing users to the next required step.
  • Increase engagement by making interactions feel more responsive and dynamic.
Instruction animation

Result

“Can’t wait to start using it in my daily job.”  — Rober, tech support data PM

Success Metrics

  • NPS score
  • % of bug report attachment = issues with bug report attached / issues
  • Green light from legal team in privacy review session
  • Tech support team
  • Average time to close an issue
  • Team member opinion/feelings

Result

  • Still waiting to see
  • 30% → 65%
  • Passed privacy review with only one try
  • High praise by the tech support team

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